China News Service, Guangzhou, May 4 (Reporter Cai Minjie) "There are currently increasing European buyers inquiring at Alibaba International Station (B2B cross-border e-commerce), and there are also many buyers from Turkey and Southeast Asia." Ma Tongwei, a relevant person in charge of Shandong Ruitu Laser Technology Co., Ltd., said at the 137th Canton Fair that 65% of the customers inquired offline come from countries jointly building the "Belt and Road" and "the source of these customers is very close to the countries and regions we want to explore."

The 137th Canton Fair is being held in Guangzhou. The reporter found that many export companies said they have laid out the cross-border e-commerce B2B track, and will increase the online promotion of overseas social media platforms in the future, participate in offline exhibitions held in emerging markets, and increase product added value to explore new business opportunities.

Cross-border e-commerce promotes international development of enterprises through a complete digital platform and logistics system. According to the world-renowned consulting agency McKinsey forecast, by 2040, 18 key areas will reshape the global economy, and e-commerce will rank first.

Data from the General Administration of Customs of China shows that in 2024, China's cross-border e-commerce imports and exports were RMB 2.63 trillion, an increase of 10.8% year-on-year. Cross-border e-commerce continues to develop and has formed strong international competitiveness.

Among many potential markets, the continued growth of the Japanese e-commerce market in recent years cannot be ignored. Song Yaoming, former economic and business minister of the Chinese Embassy in Japan, said that high-quality, refined, healthy and environmentally friendly products should be launched for Japanese consumers; in terms of logistics, it is possible to cooperate with Japanese logistics companies to reduce costs and ensure rapid delivery; in addition, it is possible to reduce tariffs and value-added tax costs of imported goods by setting up warehouses in bonded areas or utilizing preferential policies in bonded areas to improve the competitiveness of cross-border e-commerce.

In the past two years, with the continuous emergence of new technologies such as AI, the cross-border e-commerce industry has also upgraded to a "digital ecological network".

Yuan Zichan, director of Amazon's corporate purchasing major customer development, proposed that the platform launches AI seller tools and buyer tools to help sellers' business development. She suggested that Chinese companies build a digital innovation chain oriented towards customer needs to meet consumer needs with innovative products.

Wanlihui, a brand under Ant International, has launched a cross-border trade financial service intelligent system, using digital technology to activate the full-link cross-border trade operation capabilities of small and medium-sized enterprises in cross-border payments, order fulfillment, foreign exchange management and financial services, and enhance international competitiveness and prevent trade risks through digital means.

Liu Feina, executive president and secretary-general of Guangdong Online Business Association, pointed out that cross-border e-commerce B2B is developing towards branding, digitalization and socialization. "Digitalization is not only a convenient transaction, but enterprises can also use big data for precise marketing, while making good use of cross-border smart e-commerce tools to improve operational efficiency." She also proposed that as overseas purchasing decision makers become younger, social platforms have become the key to building trust relationships, and enterprises need to build a trust foundation on social platforms through brand stories and high-quality content.

Du Guochen, director of the E-Commerce Research Institute of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce of China, said that China's cross-border e-commerce can develop fundamentally because it relies on China's manufacturing system and relatively complete production and supply chain. In this chain, there is a lot of room for detour and turn around.